Retail

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

The Shifting Shopper Paradigm

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]

By |August 24th, 2015|Categories: Blog, In-Store Marketing, Marketing Trends, Retail|Tags: , , |Comments Off on The Shifting Shopper Paradigm

Groceries Everywhere

Is your local home improvement store your obvious choice when you need to buy laundry detergent and a case of water? Or does this seem like a strange place to go based on your shopping list? In today’s ever-changing retail world, buying groceries in […]

By |June 16th, 2015|Categories: Blog, Industry Eyecatchers, Retail|Tags: |Comments Off on Groceries Everywhere

Gen Z – Not Your Mama’s Generation

Move over millennials, a new generation of tech-savvy, money-conscious and YouTube-loving Americans is on the rise, Gen Z. While they may not have the buying power yet, it won’t be long before these 7-17 year olds will be the ones making the purchase decisions […]

By |June 9th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends, Retail|Tags: , , |Comments Off on Gen Z – Not Your Mama’s Generation

Subscription Services Provide Value to Consumers and Retailers

What’s everyone buzzing about? Subscription boxes! These small packages have created a huge movement in the online retail industry.
By |April 22nd, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends, Retail|Tags: , |Comments Off on Subscription Services Provide Value to Consumers and Retailers

Cupid’s Change of Plans

Valentine’s Day is the same day every year, right? If you answered yes, unfortunately you would be mistaken (and at this point, possibly in the dog house if you don’t realize you’ve already missed it).  Even though Valentine’s Day is always on February 14th, […]

Sports: They’re Part of Who We Are

The Super Bowl. No one could argue that it’s the most watched sporting event of any year, especially after last year’s game had 111.5 million viewers and broke viewership records, according to Nielsen.  If I know the SKM crew like I think I do, […]

A Commercial Success

Our client, TOPS Friendly Markets, is celebrating one year of local ownership and tasked SKM to produce a series of commercials to help commemorate the anniversary. When I had the opportunity to join the TOPS team on the shoot to learn more about the […]

The Spooky Truth Behind Consumer Spending

Flashback to Halloween 1997: After a 20-minute battle with my mom over how wearing my bright blue winter coat will totally ruin my homemade hippie costume (any born and bred Buffalo kid understands the struggle), I grab a pillow case from the linen closet […]

5 Years and Going Strong

For our fifth year of the TOPS Monopoly Collect & Win promotion,  SKM was challenged to make our theme and creative bigger and better than ever! This year included over $25 million in cash, prizes and money-saving offers. The program was executed in over […]