Marketing Trends

Why Your Business Needs a Documented Content Marketing Strategy

Yes you have a marketing plan. It probably includes strategies to drive sales, leads and ROI through tried and true tactics. But does it incorporate a strategy for telling your story? For delivering valuable information that makes your customers smarter? For creating connections? For […]

By |October 7th, 2015|Categories: Blog, Research, Strategy, and Planning|Tags: , , |Comments Off on Why Your Business Needs a Documented Content Marketing Strategy

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#2 – Everlasting Love

We’ve all seen the Subaru “Love” ad campaign over the years. It’s been around since 2008. Why has it been such a successful campaign for Subaru? One word. Emotion.

Remember this spot:

Yep. I remember it too. It touched an emotional chord with […]

By |September 30th, 2015|Categories: Automotive, Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , |Comments Off on Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

Retail Trends in Mobile Advertising

Mobile advertising is increasing at a fast pace. This year, it will make up nearly half of all digital spending, up from just under 25% two years ago.By 2019, it will account for 72% of online dollars.

Mobile Advertising will also make up more than […]

By |September 28th, 2015|Categories: Blog, Digital Advertising, Marketing Trends|Tags: , , , , , , , |Comments Off on Retail Trends in Mobile Advertising

The Dawn of Holographic Marketing

Coca-Cola is a company with universal brand recognition. They’ve been marketing their soft drinks for well over a century and their advertisements can be seen across nearly every type of media. So how, with one marketing venture, did they manage to increase product sales […]

By |September 24th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , , , |Comments Off on The Dawn of Holographic Marketing

The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the […]

By |September 21st, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , , |Comments Off on The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

Have you ever opened up a piece of direct mail and felt like you have been bombarded with an information overload? Chances are you didn’t read a word of it and everything ended up in the garbage. When designing a new direct mail campaign, […]

By |September 9th, 2015|Categories: Blog, Design, Direct Mail|Tags: , , |Comments Off on Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

As a business owner or marketer, you work hard to attract new customers to your business. You’ve probably thought about advertising on the radio before and I’m sure you’ve heard about the many online advertising options. You’re trying to figure out which medium is […]

By |September 1st, 2015|Categories: Blog, Digital Advertising, Media Planning and Placement|Tags: , , |Comments Off on Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

A Smashing Design Conference! Literally.

Ever heard of Smashing Media? They’re a young and growing publishing house, providing a wide range of services for the international web design community. You may have heard of Smashing Magazine, their lead publication and a key resource for developers and designers.

In addition to […]

By |August 26th, 2015|Categories: Blog, Design||Comments Off on A Smashing Design Conference! Literally.

The Shifting Shopper Paradigm

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]

By |August 24th, 2015|Categories: Blog, In-Store Marketing, Marketing Trends, Retail|Tags: , , |Comments Off on The Shifting Shopper Paradigm