Have you ever opened up a piece of direct mail and felt like you have been bombarded with an information overload? Chances are you didn’t read a word of it and everything ended up in the garbage. When designing a new direct mail campaign, […]
Ever heard of Smashing Media? They’re a young and growing publishing house, providing a wide range of services for the international web design community. You may have heard of Smashing Magazine, their lead publication and a key resource for developers and designers.
In addition to […]
For a chilly couple of days in early November, over 1,800 attendees gathered in Toronto for this year’s DesignThinkers Conference. DesignThinkers welcomed speakers from around the world to share experiences, inspire new ways of thinking and celebrate the power of design.
A few memorable quotes […]
For our fifth year of the TOPS Monopoly Collect & Win promotion, SKM was challenged to make our theme and creative bigger and better than ever! This year included over $25 million in cash, prizes and money-saving offers. The program was executed in over […]
Typically I like to be a bit more positive but there’s a bunch of no-no’s when it comes to building effective landing pages. Landing pages are simply the place to send potential customers to get them to perform a desired action […]
In today’s age of instant access, evolving a brand can be like lighting a Molotov cocktail. Consider the cautionary tale of the Gap. After decades of building an iconic brand, the company decided it needed a logo change. The company spent millions on the […]
SKM Group offers deep experience in magazine and publication production. Whether the publication is online or print, we handle everything from concept to completion – design, copywriting, food styling, talent, photography, production, and distribution. We have experience creating annual reports, catalogs and magazines for many industries, including retail... 
The design of your product’s package may very well be your best sales tool. Your competition is sitting on the shelf right next to your product. So, your product’s package can give you a big competitive advantage by getting your consumer engaged... 
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