Digital Advertising

Retail Trends in Mobile Advertising

Mobile advertising is increasing at a fast pace. This year, it will make up nearly half of all digital spending, up from just under 25% two years ago.By 2019, it will account for 72% of online dollars.

Mobile Advertising will also make up more than […]

By |September 28th, 2015|Categories: Blog, Digital Advertising, Marketing Trends|Tags: , , , , , , , |Comments Off on Retail Trends in Mobile Advertising

Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

As a business owner or marketer, you work hard to attract new customers to your business. You’ve probably thought about advertising on the radio before and I’m sure you’ve heard about the many online advertising options. You’re trying to figure out which medium is […]

By |September 1st, 2015|Categories: Blog, Digital Advertising, Media Planning and Placement|Tags: , , |Comments Off on Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

Is Your Insurance Company’s App Worth Downloading?

There are differing opinions on the need for insurance companies to have mobile apps, and on how effective these apps can be. The rise of mobile technology is changing the way that the insurance industry operates, making it focus more on engaging customers and […]

By |July 13th, 2015|Categories: Blog, Digital Advertising, Insurance, Technology|Tags: , , |Comments Off on Is Your Insurance Company’s App Worth Downloading?

Viewability: If you place a digital ad and nobody sees it, does it count?

Digital ad spending will reach $60 billion this year in the U.S. alone. But, there’s a problem. Up to HALF of all display ads are never actually seen by humans. Not because people don’t notice them, but because they can’t be seen. These are […]

By |May 1st, 2015|Categories: Blog, Digital Advertising, Marketing Trends, Media Planning and Placement, Technology|Tags: , |Comments Off on Viewability: If you place a digital ad and nobody sees it, does it count?

Going Native: How Traditional PR Is Embracing Paid Content

At a time when access to online news is free and traditional news outlets are quickly losing revenue, they must either make up the costs or face shuttering. Many are turning to a concept that isn’t a new one, but one that’s been somewhat of a redheaded stepchild in the history of journalism: native content.
By |April 23rd, 2015|Categories: Blog, Digital Advertising, Public Relations|Tags: , , |Comments Off on Going Native: How Traditional PR Is Embracing Paid Content

Mobile-Friendly Marketing Is a Must

As we predicted in a previous blog post, more and more people are using their mobile devices throughout the day, forgoing desktops or laptops. In fact, according to multiple sources, about 60 percent of adults use their mobile devices as their primary source for accessing emails and the internet.

Recommendations for Paid Search vs. Mass Media

One of the strongest recommendations we make for our clients is to invest in and maintain a strong search engine marketing program.
By |March 23rd, 2015|Categories: Blog, Digital Advertising, Industry Eyecatchers, Media Planning and Placement|Tags: , , , |Comments Off on Recommendations for Paid Search vs. Mass Media

Five Ways a Digital Marketing Audit Will Improve Your Strategy

Why you need one.
Most companies have had an established digital presence for years across many platforms. All these efforts probably started at different times and may even have different people running them, all with separate goals. Analyzing the complete digital spectrum and aligning it […]

By |February 21st, 2015|Categories: Blog, Digital Advertising, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Five Ways a Digital Marketing Audit Will Improve Your Strategy

Staying Connected with a Mobile Audience in 2015

It’s easy to see how advances in technology shape marketing and advertising. Agencies have more ways than ever before to get their clients’ messages across and more ways to collect the essential data to make sure those messages find their mark. We will never […]

By |December 16th, 2014|Categories: Blog, Digital Advertising, Marketing Trends, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Staying Connected with a Mobile Audience in 2015

The Good Stuff from ad:tech 2014

This month I attended the annual ad:tech conference in New York City with coworker Erin Doherty. We got to enjoy some of the city but also hunkered down in the Javits Center for two days to be digital marketing sponges. We listened to professionals […]

By |November 26th, 2014|Categories: Blog, Digital Advertising, Industry Eyecatchers, Technology||Comments Off on The Good Stuff from ad:tech 2014