Direct Mail

Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

Have you ever opened up a piece of direct mail and felt like you have been bombarded with an information overload? Chances are you didn’t read a word of it and everything ended up in the garbage. When designing a new direct mail campaign, […]

By |September 9th, 2015|Categories: Blog, Design, Direct Mail|Tags: , , |Comments Off on Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

A Better Open Rate Could Be A Snap!

It’s true what they say, “everything old is new again.” Snap pack mailers have been around for a while, and the use of a snap pack mailer may seem outdated, but that type of mail package still elicits the same very high open rate […]

By |July 9th, 2015|Categories: Blog, Direct Mail, Financial Services|Tags: , |Comments Off on A Better Open Rate Could Be A Snap!

Touch your direct mail. Does it feel like a winner?

The goal with every direct mail piece is simple: engage customers and get them to respond. Most people think being eye-catching is the only way to engage potential customers. Luckily, we know there are many products available to us to make them not only look different but also feel different and standout in a crowded mailbox.

Soaking in Direct Marketing Knowledge in San Diego

As I’m sure you can imagine, the world of advertising and marketing is chock full of year-round educational opportunities. From convenient webinars at your desk to full-on conferences around the world – you can immerse yourself in tips, tricks and best practices any time […]

By |December 2nd, 2014|Categories: Blog, Direct Mail, Marketing Trends, SKM Culture|Tags: , , , , , |Comments Off on Soaking in Direct Marketing Knowledge in San Diego

Evolving Analytics: From Descriptive to Prescriptive

Information overload is an issue that many clients face when making marketing decisions. Clients know they possess valuable information and insight within things like responder files and lead databases. But what is lesser know is that the methodologies used to collect and to measure […]

Marketing Trends in the Financial Services Industry

It should come as no surprise that cautious, conservative banks and financial services institutions are generally late adopters to “trends.” Marketing is no exception.

Digital technologies have been a part (possibly too big a part?!) of our personal and business lives for quite some time. […]

A Test of Epic Proportions, Part 2 – The Results

After executing a direct marketing campaign, analysis of the results plays an essential role in measuring success and steering the framework for future marketing efforts. This is especially true for Brown Mackie College, a system of more than 25 colleges in several states across […]

By |August 26th, 2014|Categories: Blog, Direct Mail, SKM Client Work|Tags: , , , , |Comments Off on A Test of Epic Proportions, Part 2 – The Results

Direct Mail – What Should You Be Considering?

The year started for us in an interesting way, with some of our clients opting for less direct mail and more email campaigns. Then about midway through the year, a funny thing happened, some of those cancelled direct mail campaigns started popping back on […]

By |August 25th, 2014|Categories: Blog, Direct Mail, Marketing Trends|Tags: , , , , , , |Comments Off on Direct Mail – What Should You Be Considering?

Hold the Wine…but I’ll Take Some Industry Insights

A few weeks ago, I flew out to Napa, California to attend the Professional Insurance Marketing Association’s (PIMA) midyear meeting and trade show. This conference is one that I look forward to every year because it is truly “where affinity business grows” (its aptly […]

Brown Mackie College Teams Up with SKM

Brown Mackie College Teams Up with SKM Group for a Test of Epic Proportions
Brown Mackie College, a system of more than 25 colleges in several states across the U.S., has challenged SKM Group to come up with an A+ direct marketing campaign to target […]