In-Store Marketing

The Shifting Shopper Paradigm

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]

By |August 24th, 2015|Categories: Blog, In-Store Marketing, Marketing Trends, Retail|Tags: , , |Comments Off on The Shifting Shopper Paradigm

Cupid’s Change of Plans

Valentine’s Day is the same day every year, right? If you answered yes, unfortunately you would be mistaken (and at this point, possibly in the dog house if you don’t realize you’ve already missed it).  Even though Valentine’s Day is always on February 14th, […]

5 Years and Going Strong

For our fifth year of the TOPS Monopoly Collect & Win promotion,  SKM was challenged to make our theme and creative bigger and better than ever! This year included over $25 million in cash, prizes and money-saving offers. The program was executed in over […]

Lettuce Help You Get Free Towels


As a promotional retail grocery store, our client, TOPS Friendly Markets, is always looking for new and innovative ways to excite their customers. Going into the fourth quarter in 2013, they wanted to provide...

TOPS Loves Pets

TOPSLovesPets TOPS Friendly Markets came to SKM Group with an important challenge: find a way to get their current customers to not only do their family’s grocery shopping at TOPS, but also purchase their pets’ needs there as well.

Sell Your Product In-Store? Start with the Packaging, Then Add Support.

The design of your product’s package may very well be your best sales tool. Your competition is sitting on the shelf right next to your product. So, your product’s package can give you a big competitive advantage by getting your consumer engaged...
By |March 21st, 2012|Categories: Blog, Design, In-Store Marketing, Retail, SKM Client Work|Tags: , , , , , , , |Comments Off on Sell Your Product In-Store? Start with the Packaging, Then Add Support.