Industry Eyecatchers

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#2 – Everlasting Love

We’ve all seen the Subaru “Love” ad campaign over the years. It’s been around since 2008. Why has it been such a successful campaign for Subaru? One word. Emotion.

Remember this spot:

Yep. I remember it too. It touched an emotional chord with […]

By |September 30th, 2015|Categories: Automotive, Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , |Comments Off on Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

The Dawn of Holographic Marketing

Coca-Cola is a company with universal brand recognition. They’ve been marketing their soft drinks for well over a century and their advertisements can be seen across nearly every type of media. So how, with one marketing venture, did they manage to increase product sales […]

By |September 24th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , , , |Comments Off on The Dawn of Holographic Marketing

The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the […]

By |September 21st, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , , |Comments Off on The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

Monetary equality comes 100 years later … sorta.

Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman on the front. In most respects, this is thought […]

By |August 21st, 2015|Categories: Blog, Financial Services, Industry Eyecatchers|Tags: , |Comments Off on Monetary equality comes 100 years later … sorta.

Are You Not Advertained?

New marketing buzzwords become part of the lexicon each year. They identify current trends in the field and are often embraced by advertisers as a way to stay in the vanguard. Some buzzwords are insightful and thought-provoking, whereas others are downright asinine. One word […]

By |August 7th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , |Comments Off on Are You Not Advertained?

Groceries Everywhere

Is your local home improvement store your obvious choice when you need to buy laundry detergent and a case of water? Or does this seem like a strange place to go based on your shopping list? In today’s ever-changing retail world, buying groceries in […]

By |June 16th, 2015|Categories: Blog, Industry Eyecatchers, Retail|Tags: |Comments Off on Groceries Everywhere

Gen Z – Not Your Mama’s Generation

Move over millennials, a new generation of tech-savvy, money-conscious and YouTube-loving Americans is on the rise, Gen Z. While they may not have the buying power yet, it won’t be long before these 7-17 year olds will be the ones making the purchase decisions […]

By |June 9th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends, Retail|Tags: , , |Comments Off on Gen Z – Not Your Mama’s Generation

If you sell insurance, use a mascot to attract new customers.

There are not many industries that have utilized advertising mascots as well as insurance companies. From animals, to real people, to inanimate objects, insurance companies are using these characters to get you to remember their brand in the normally sterile world of insurance.
By |June 9th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Insurance, Social Media, Traditional Advertising|Tags: , , , , |Comments Off on If you sell insurance, use a mascot to attract new customers.

What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

Bifold. Trifold. Rubber band. iPhone®. What do they all have in common?  In one form or another, each can be thought of as a wallet. But is it time to toss that leather wallet to the wayside and use the digital wallet exclusively?

Right now, […]

By |June 5th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets