Media Planning and Placement

Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

As a business owner or marketer, you work hard to attract new customers to your business. You’ve probably thought about advertising on the radio before and I’m sure you’ve heard about the many online advertising options. You’re trying to figure out which medium is […]

By |September 1st, 2015|Categories: Blog, Digital Advertising, Media Planning and Placement|Tags: , , |Comments Off on Radio Advertising vs. Internet Advertising: What Is the Best Choice for Your Business?

Cable Viewership Decline

What goes up must come down. After several years of steady viewership growth, cable has experienced a significant drop in ratings. Across national cable television networks ratings tumbled nine percent in 2014, triple the decline seen in 2013. To call it a crisis is […]

By |July 30th, 2015|Categories: Blog, Marketing Trends, Media Planning and Placement|Tags: , |Comments Off on Cable Viewership Decline

Viewability: If you place a digital ad and nobody sees it, does it count?

Digital ad spending will reach $60 billion this year in the U.S. alone. But, there’s a problem. Up to HALF of all display ads are never actually seen by humans. Not because people don’t notice them, but because they can’t be seen. These are […]

By |May 1st, 2015|Categories: Blog, Digital Advertising, Marketing Trends, Media Planning and Placement, Technology|Tags: , |Comments Off on Viewability: If you place a digital ad and nobody sees it, does it count?

Recommendations for Paid Search vs. Mass Media

One of the strongest recommendations we make for our clients is to invest in and maintain a strong search engine marketing program.
By |March 23rd, 2015|Categories: Blog, Digital Advertising, Industry Eyecatchers, Media Planning and Placement|Tags: , , , |Comments Off on Recommendations for Paid Search vs. Mass Media

Audience Buying 101

If you’ve heard my spiel recently regarding digital media buying, you’ve probably heard me mention this phrase: “I believe in buying the individual, not the content.” Essentially, I prefer to precisely define to whom I want to deliver display advertising and follow that individual […]

Cheap Packages Can Cost You

Testing Testing Testing
By |April 16th, 2014|Categories: Blog, Media Planning and Placement, Research, Strategy, and Planning|Tags: |Comments Off on Cheap Packages Can Cost You

Managing the Big Picture and What’s in Front of You

olympicstrio

People love the Olympics for different reasons. The pageantry and majesty of the Olympic Games is really unparalleled. And, as longtime Olympic announcer Jim McKay used to say at the opening of ABC’s Wide...
By |February 18th, 2014|Categories: Blog, Industry Eyecatchers, Media Planning and Placement, Public Relations, Research, Strategy, and Planning|Tags: , , , , |Comments Off on Managing the Big Picture and What’s in Front of You

Holiday Valley’s Changing Media Mix

holidayvalley

SITUATION Holiday Valley, one of the premier skiing destinations in the East, has long been a media client of SKM. Each winter season, we are presented with the challenge of marketing the mountain and resort in new and different ways. In recent years,...
By |November 18th, 2013|Categories: Blog, Digital Advertising, Media Planning and Placement, Research, Strategy, and Planning, SKM Client Work, Social Media|Tags: , , , |Comments Off on Holiday Valley’s Changing Media Mix