Public Relations

Brands Taking Stands: it was the Best of Times, it was the Worst of Times…

Doesn’t it seem like hot button topics like LGBT rights, gun control, abortion and climate change make headlines just about every day? Do your social media pages then light up more often than not with vehement posts about them, either for or against? Have […]

By |August 24th, 2015|Categories: Blog, Public Relations|Tags: , , |Comments Off on Brands Taking Stands: it was the Best of Times, it was the Worst of Times…

How Pro Baseball Teams Are Changing Their Lineup to Hit a Homerun with Fans

Even though it’s steeped in history and tradition, professional baseball has been on the downswing of popularity. In 1985, 23 percent of respondents to a Harris Interactive poll cited baseball as their favorite sport; in 2015, that number fell to 16 percent. Baseball is […]

By |July 2nd, 2015|Categories: Blog, Public Relations|Tags: , |Comments Off on How Pro Baseball Teams Are Changing Their Lineup to Hit a Homerun with Fans

‘Mad Men’ Series Finale: Dissecting the show and its impact

Sunday, May 17 marked the end of an era, when “Mad Men,” the juggernaut that launched an under-the-radar cable channel called AMC into the stratosphere and was the catalyst for fan and critic darlings like “Breaking Bad” and “The Walking Dead,” ended its run […]

By |June 3rd, 2015|Categories: Blog, Industry Eyecatchers, Public Relations||Comments Off on ‘Mad Men’ Series Finale: Dissecting the show and its impact

PR Fail: Robert Downey Jr. Interview Walk Off

As PR professionals, it’s our job to make the lines of communication crystal clear between our clients and the media. A good interview benefits both parties and we’re there to help ensure both get what they want: the chance to tell the story and the chance to distribute something unique and interesting.
By |May 6th, 2015|Categories: Blog, Public Relations|Tags: , , , |Comments Off on PR Fail: Robert Downey Jr. Interview Walk Off

Going Native: How Traditional PR Is Embracing Paid Content

At a time when access to online news is free and traditional news outlets are quickly losing revenue, they must either make up the costs or face shuttering. Many are turning to a concept that isn’t a new one, but one that’s been somewhat of a redheaded stepchild in the history of journalism: native content.
By |April 23rd, 2015|Categories: Blog, Digital Advertising, Public Relations|Tags: , , |Comments Off on Going Native: How Traditional PR Is Embracing Paid Content

Guerilla Marketing in a Financial World

Financial marketing does not need to be dry. It doesn’t even need to follow the norm when it comes to getting recognized. It simply needs to resonate with your potential customers and entice them to give you an extra look as a financial institution. In the marketing biz, we’re always looking for new opportunities to wow customers and take your traditional #10 package to the next level, and guerilla marketing can help do that.
By |April 15th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Public Relations, Social Media|Tags: |Comments Off on Guerilla Marketing in a Financial World

PRSA Presents 43North’s Winning Strategy at Annual Meeting

“Unprecedented innovation equals unprecedented activity,” was the opening quote in a video presented by featured guest, 43North at the Public Relations Society of America (PRSA) Buffalo/Niagara Chapter’s Annual Meeting on December 10. It set the scene as representatives from 43North treated guests to an […]

By |December 19th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on PRSA Presents 43North’s Winning Strategy at Annual Meeting

Using Social Media to Promote Holiday Charitable Giving

No doubt the holiday season is the time for reflection. We recognize the good fortune that’s been bestowed upon us throughout the year and remember those who may not have been so lucky. Many companies use this as the catalyst to support their favorite […]

A Marketer’s Mantra: Know Thy Audience

Ask any marketing communications professional what the first, most crucial step is in any kind of campaign or project and the answer will be the same: research.

Lululemon, the Canadian-based maker of pricey workout gear, claimed to have had two years of research under its […]

By |November 24th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations|Tags: , , , , , |Comments Off on A Marketer’s Mantra: Know Thy Audience

Industry Eyecatchers: When Crow Becomes the Main Course

There are so many examples of ideas that were best left on paper: the Hindenburg.  Love Canal. Prancercising. But with all the warning signs of impending doom, humankind, especially those in the marketing communications industry, sometimes has an appallingly bad sense of humor, decency […]

By |September 19th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations|Tags: , , , , , |Comments Off on Industry Eyecatchers: When Crow Becomes the Main Course