Research, Strategy, and Planning

Why Your Business Needs a Documented Content Marketing Strategy

Yes you have a marketing plan. It probably includes strategies to drive sales, leads and ROI through tried and true tactics. But does it incorporate a strategy for telling your story? For delivering valuable information that makes your customers smarter? For creating connections? For […]

By |October 7th, 2015|Categories: Blog, Research, Strategy, and Planning|Tags: , , |Comments Off on Why Your Business Needs a Documented Content Marketing Strategy

Reaching Millennials in a Digital Age

Baby boomers, Generation X and now we have Millennials. If you’re in the advertising industry you’ve probably spent a lot of time figuring out how to market to baby boomers and Generation Xers, but maybe not as much time thinking about Millennials. You should. […]

By |June 29th, 2015|Categories: Blog, Marketing Trends, Research, Strategy, and Planning, Social Media, Technology||Comments Off on Reaching Millennials in a Digital Age

Winning Techniques to Stay Top of Mind in the Off-Season

Maintaining a marketing strategy in the off-season is critical to keeping your brand top of mind. At SKM, we help clients look for ways to quickly and effectively update their marketing strategy during the off-season, ensuring a more successful and lucrative busy season.
By |May 7th, 2015|Categories: Blog, Energy, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on Winning Techniques to Stay Top of Mind in the Off-Season

Five Ways a Digital Marketing Audit Will Improve Your Strategy

Why you need one.
Most companies have had an established digital presence for years across many platforms. All these efforts probably started at different times and may even have different people running them, all with separate goals. Analyzing the complete digital spectrum and aligning it […]

By |February 21st, 2015|Categories: Blog, Digital Advertising, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Five Ways a Digital Marketing Audit Will Improve Your Strategy

Cupid’s Change of Plans

Valentine’s Day is the same day every year, right? If you answered yes, unfortunately you would be mistaken (and at this point, possibly in the dog house if you don’t realize you’ve already missed it).  Even though Valentine’s Day is always on February 14th, […]

Resolving to Keep your 2015 Marketing Resolutions

At SKM, we see a direct correlation between personal and business resolutions. Just as people make resolutions, organizations may set lofty marketing goals, which can often go unfulfilled.

So, was that expensive gym membership money well spent? Have you kept up your resolution to regularly […]

By |January 21st, 2015|Categories: Blog, Marketing Trends, Research, Strategy, and Planning|Tags: , , , , |Comments Off on Resolving to Keep your 2015 Marketing Resolutions

Sports: They’re Part of Who We Are

The Super Bowl. No one could argue that it’s the most watched sporting event of any year, especially after last year’s game had 111.5 million viewers and broke viewership records, according to Nielsen.  If I know the SKM crew like I think I do, […]

PRSA Presents 43North’s Winning Strategy at Annual Meeting

“Unprecedented innovation equals unprecedented activity,” was the opening quote in a video presented by featured guest, 43North at the Public Relations Society of America (PRSA) Buffalo/Niagara Chapter’s Annual Meeting on December 10. It set the scene as representatives from 43North treated guests to an […]

By |December 19th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on PRSA Presents 43North’s Winning Strategy at Annual Meeting

Staying Connected with a Mobile Audience in 2015

It’s easy to see how advances in technology shape marketing and advertising. Agencies have more ways than ever before to get their clients’ messages across and more ways to collect the essential data to make sure those messages find their mark. We will never […]

By |December 16th, 2014|Categories: Blog, Digital Advertising, Marketing Trends, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Staying Connected with a Mobile Audience in 2015

Audience Buying 101

If you’ve heard my spiel recently regarding digital media buying, you’ve probably heard me mention this phrase: “I believe in buying the individual, not the content.” Essentially, I prefer to precisely define to whom I want to deliver display advertising and follow that individual […]