Technology

Is Your Insurance Company’s App Worth Downloading?

There are differing opinions on the need for insurance companies to have mobile apps, and on how effective these apps can be. The rise of mobile technology is changing the way that the insurance industry operates, making it focus more on engaging customers and […]

By |July 13th, 2015|Categories: Blog, Digital Advertising, Insurance, Technology|Tags: , , |Comments Off on Is Your Insurance Company’s App Worth Downloading?

Reaching Millennials in a Digital Age

Baby boomers, Generation X and now we have Millennials. If you’re in the advertising industry you’ve probably spent a lot of time figuring out how to market to baby boomers and Generation Xers, but maybe not as much time thinking about Millennials. You should. […]

By |June 29th, 2015|Categories: Blog, Marketing Trends, Research, Strategy, and Planning, Social Media, Technology||Comments Off on Reaching Millennials in a Digital Age

What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

Bifold. Trifold. Rubber band. iPhone®. What do they all have in common?  In one form or another, each can be thought of as a wallet. But is it time to toss that leather wallet to the wayside and use the digital wallet exclusively?

Right now, […]

By |June 5th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

We Are Not the Same, We Are Millennials

We all know Millennials. They may be described as super tech-savvy and hyper-connected, nostalgic for simplicity or a skeptical generation. These labels are formed around the attitudes and preferences of this generation as a whole. As consumers, Millennials have stumped most with how they […]

By |May 15th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on We Are Not the Same, We Are Millennials

How to Retain Millennial Banking Customers

Millennials – my favorite topic!

If you were born between 1977 and 1995, you’re one of 80 million strong in the USA alone. We’re Millennials and eventually financial institutions will have to change the way they market to us.

But what happens after all of the […]

By |May 12th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , , |Comments Off on How to Retain Millennial Banking Customers

Viewability: If you place a digital ad and nobody sees it, does it count?

Digital ad spending will reach $60 billion this year in the U.S. alone. But, there’s a problem. Up to HALF of all display ads are never actually seen by humans. Not because people don’t notice them, but because they can’t be seen. These are […]

By |May 1st, 2015|Categories: Blog, Digital Advertising, Marketing Trends, Media Planning and Placement, Technology|Tags: , |Comments Off on Viewability: If you place a digital ad and nobody sees it, does it count?

Mobile-Friendly Marketing Is a Must

As we predicted in a previous blog post, more and more people are using their mobile devices throughout the day, forgoing desktops or laptops. In fact, according to multiple sources, about 60 percent of adults use their mobile devices as their primary source for accessing emails and the internet.

Cutting the Cord with Wearable GPS Locators

Large shopping centers, massive amusement parks and vast neighborhood playgrounds; there are a lot of places where parents can lose track of their sons or daughters. Even the most attentive parent is not immune to that sinking feeling or sudden panic.

While the world can […]

By |March 10th, 2015|Categories: Blog, Technology|Tags: , , , , |Comments Off on Cutting the Cord with Wearable GPS Locators

Five Ways a Digital Marketing Audit Will Improve Your Strategy

Why you need one.
Most companies have had an established digital presence for years across many platforms. All these efforts probably started at different times and may even have different people running them, all with separate goals. Analyzing the complete digital spectrum and aligning it […]

By |February 21st, 2015|Categories: Blog, Digital Advertising, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Five Ways a Digital Marketing Audit Will Improve Your Strategy

A New Life for Google Glass

Google Glass has been getting a lot of bad press lately, which is impressive because, as we know, even bad press is better than no press. Consumer sales of Google Glass have been negligible, if not laughable as noted in a previous blog. In […]

By |February 10th, 2015|Categories: Blog, Marketing Trends, Technology|Tags: , , , |Comments Off on A New Life for Google Glass