Traditional Advertising

Billboard Advertising – You’ve Got Three Seconds

Billboards are the most common form of outdoor advertising. Yet, if you close your eyes and think hard, you probably can’t remember the last billboard you saw. Considering rush hour commuters pass by a billboard at an average speed of 60 miles per hour, […]

If you sell insurance, use a mascot to attract new customers.

There are not many industries that have utilized advertising mascots as well as insurance companies. From animals, to real people, to inanimate objects, insurance companies are using these characters to get you to remember their brand in the normally sterile world of insurance.
By |June 9th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Insurance, Social Media, Traditional Advertising|Tags: , , , , |Comments Off on If you sell insurance, use a mascot to attract new customers.

Standing for Something in a Crowded Space: MASH Urgent Care

MASH is the leading urgent care facility in Western New York and sees more patients than any other urgent care practice. As the urgent care concept is rapidly growing, MASH needed an advertising agency that could keep them positioned as the number one urgent care provider.
By |March 27th, 2015|Categories: Blog, Healthcare, SKM Client Work, Traditional Advertising|Tags: , , , |Comments Off on Standing for Something in a Crowded Space: MASH Urgent Care

And the Winner Is…

After all the confetti has fallen.

After all the gnashing of teeth over that last play has ended.

After the world finally finds out who’s going to Disney World, there is still one crown left to be won…

What commercial reigned supreme?

It was a subject of hot […]

Sports: They’re Part of Who We Are

The Super Bowl. No one could argue that it’s the most watched sporting event of any year, especially after last year’s game had 111.5 million viewers and broke viewership records, according to Nielsen.  If I know the SKM crew like I think I do, […]

Silly and Cynical Christmas Advertisements of 2014

Two years ago I wrote a blog about my all-time favorite Christmas advertising. This year I’m going in a bit of a different direction. Every year there is a lot of emotional Christmas and holiday advertising which is great (just see SKM PR Manager […]

Natural Ideas for Natural Gas

Our friends at NOCO Energy Corp wanted to develop television spots to run during Buffalo Sabres games that would promote their service as a natural gas supplier. While many in Western New York are already enjoying savings on their natural gas supply through NOCO’s […]

By |December 12th, 2014|Categories: Blog, Energy, SKM Client Work, Traditional Advertising|Tags: , , , , , |Comments Off on Natural Ideas for Natural Gas

A Commercial Success

Our client, TOPS Friendly Markets, is celebrating one year of local ownership and tasked SKM to produce a series of commercials to help commemorate the anniversary. When I had the opportunity to join the TOPS team on the shoot to learn more about the […]

Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

Sleek design, large high-resolution screen, powerful processor and high quality camera… sounds like an iPhone 6, but it’s not. This is what I was looking for in a smartphone 3+ years ago, when I switched from an iPhone to a Samsung Galaxy Note.

Samsung started […]

By |October 23rd, 2014|Categories: Blog, Industry Eyecatchers, Traditional Advertising|Tags: , , , , , |Comments Off on Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

Elevate

Disclaimer: Events have been simplified for storytelling drama. Actual work is harder than portrayed.

AEs: Hey guys. Northtown wants a campaign to promote its Buffalo Bills sponsorship.

Creatives: Ok. Cool.

AEs: It’s the best place in WNY to buy a car and employees go the extra mile […]