SKM Culture

Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

One might argue that Matt Cascarino, our new Executive Creative Director (ECD), knows SKM Group better than most SKMers. That’s because he is a two-time former client, electing to take us with him when he pursued opportunities at another company. Working with SKM for […]

By |September 28th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

Meet Our Newbies: Masters of Design and Word

Our newest recruits represent two fundamental areas of marketing communications: how things look and if they make sense. Read more about Michael Downey, Art Director, and Thomas Stearns, Proofreader, and their contributions that help make SKM indispensable to its clients:

Buffalo native Mike Downey brings […]

By |September 4th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Meet Our Newbies: Masters of Design and Word

SKMers Go the Extra Mile for the Run Of It

For many Millennials, making the leap from the always popular church 5K to a full-fledged marathon has become a bucket list item before turning 30. Blistered feet and black toenails are a new badge of honor.

But the pursuit of running a marathon isn’t reserved […]

Meet the Bloggers
Brittany McCrone: Designer. Baker. Award-Winning Concept-Maker

In case you’ve missed it, this month we’re all about May Millennial Madness at SKM Group. We recognize and are excited about this increasingly important generation of creative, altruistic, and technologically-savvy 20-somethings who are taking the workforce and economy by storm. When the time […]

By |May 22nd, 2015|Categories: Blog, Meet the Bloggers, SKM Culture|Tags: , , , , |Comments Off on Meet the Bloggers
Brittany McCrone: Designer. Baker. Award-Winning Concept-Maker

Bernie Gives Us the Skinny on Account Supervisor Ashley Lewis

For this edition of “Meet the Bloggers,” we thought we’d shake things up a bit and ask one of SKM’s preeminent pooches, Bernie, the questions about our subject. As someone who knows her the best (he might even argue that Ashley’s husband, Patrick, comes in a distant second), we found that Bernie held nothing back when telling us about his mom, from her multi-tasking abilities as she juggles the demands of her job at SKM and motherhood (human son Henry, or Hank, was born in October), to her role in helping win SKM new business, and even her weekend routines. Ashley has been with SKM since August 2014. She’s responsible for the agency’s new business accounts, shaping our approach to seeking and securing new opportunities, as well as creating proposals and playing a matchmaker of sorts by making sure the right people at SKM are on the pitching team.
By |April 7th, 2015|Categories: Blog, Meet the Bloggers|Tags: , , , |Comments Off on Bernie Gives Us the Skinny on Account Supervisor Ashley Lewis

Buffalo ADDYs 2015: Good Action in Action

The ADDY Awards show is our industry’s opportunity to celebrate advertising folks’ achievements, and also a time to put on our fanciest duds, throw back a few cocktails and fine food with our coworkers and reconnect with former colleagues. It’s fun to see just […]

By |March 13th, 2015|Categories: Blog, SKM Culture, Social Events|Tags: , , |Comments Off on Buffalo ADDYs 2015: Good Action in Action

SKM Group Announces Several New Hires to Creative and Account Services Departments, Senior Management

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Jamie Garcia as art director, James Gillan as strategic branding manager, Jillian Fiorella as account supervisor, Samantha Maroney as account executive and Ryan Spady as graphic designer.

Jamie Garcia’s primary client is TOPS […]

By |February 26th, 2015|Categories: News, SKM Culture|Tags: , , , , , , |Comments Off on SKM Group Announces Several New Hires to Creative and Account Services Departments, Senior Management

Copywriter Greg Bauch Is All About the Funny Business

Even though he’s only been with us for a relatively short time, copywriter Greg Bauch has made quite an impression. Literally. That’s because in addition to his day job of molding the written word like he’s Demi Moore at that potter’s wheel in “Ghost,” […]

By |February 9th, 2015|Categories: Blog, Meet the Bloggers|Tags: , , |Comments Off on Copywriter Greg Bauch Is All About the Funny Business

Holiday Partying After the Holidays

Last Friday, SKM celebrated another year by sipping a few cocktails, filling up on a delicious spread and laughing until we cried at our annual staff holiday party. Although we’re three weeks into 2015, we find the holidays to be somewhat chaotic, so every […]

By |January 23rd, 2015|Categories: Blog, SKM Culture, Social Events|Tags: , , , , , , |Comments Off on Holiday Partying After the Holidays

Andrea Liseno, Proudly Wearing the Grammar Police Badge

Proofreader Andrea Liseno has the unenviable task of correcting our mistakes. Not that we make very many of them, but with millions of words churning out of the office every week, chances are that a solid chunk of them  pass by her sharp eye […]

By |January 14th, 2015|Categories: Blog, Meet the Bloggers|Tags: , , , |Comments Off on Andrea Liseno, Proudly Wearing the Grammar Police Badge