SKM Group is a full-service integrated marketing communications
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creative
Financial: Business Banking Launch
Our research showed that business owners crave information. So SKM Group helped Astoria Federal Savings launch a major business banking initiative that teased business owners with "the best kept secret in business banking." This TV spot kicked off a multi-media campaign from Brooklyn and Queens to Montauk on Long Island.
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creative
Grocery: TOPS Monopoly 2012
Pure excitement. SKM Group brought Mr. Monopoly to life to ramp up the energy for a collect and win promotion at TOPS Friendly Markets. From 3D animation for broadcast and online video to larger-than-life signage and billboards, the extensive multi-media campaign generated positive lift for the supermarket chain.
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creative
B2B: Identifix
For B2B client Identifix, a leading provider of auto repair software, SKM Group used "shop talk" to reach professional prospects in shops and chains across the country. Dramatic design in online, print and trade show materials added a powerful look to the message: the industry's first complete OEM system from diagnostics to repair.
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creative
Healthcare: Buffalo Babies
Being pregnant can be wonderful. But for most moms-to-be, there are times near the due date when it feels like, "Enough, already!" With a clever riff on a classic American song, SKM Group delivered a fun and memorable message to our target audience.
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creative
Financial: Cross-Sell Direct Mail
With 25 years of experience in direct marketing, SKM Group knows how to get readers involved. This engaging, interactive mailing to SunTrust Bank customers presented real-life situations and possibilities — and then made it easy to explore the best answers and bank products for their lives.
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