SKM Group is a full-service integrated marketing communications
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creative
Grocery: TOPS Monopoly 2012
Pure excitement. SKM Group brought Mr. Monopoly to life to ramp up the energy for a collect and win promotion at TOPS Friendly Markets. From 3D animation for broadcast and online video to larger-than-life signage and billboards, the extensive multi-media campaign generated positive lift for the supermarket chain.
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creative
Insurance: California Casualty Nurses Landing Page
This landing page for California Casualty improved tracking for direct mail and email campaigns targeting nurses. They're one of four professional groups served by this national insurance client. The others are teachers, police and firefighters, which led to a new tagline from SKM: "We Protect American Heroes."
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creative
Healthcare: Buffalo Babies
Being pregnant can be wonderful. But for most moms-to-be, there are times near the due date when it feels like, "Enough, already!" With a clever riff on a classic American song, SKM Group delivered a fun and memorable message to our target audience.
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creative
B2B: Identifix
For B2B client Identifix, a leading provider of auto repair software, SKM Group used "shop talk" to reach professional prospects in shops and chains across the country. Dramatic design in online, print and trade show materials added a powerful look to the message: the industry's first complete OEM system from diagnostics to repair.
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creative
Financial: SunTrust Consumer Cross-Sell Direct Mail
With 25 years of experience in direct marketing, SKM Group knows how to get readers involved. This engaging, interactive mailing to SunTrust Bank customers presented real-life situations and possibilities — and then made it easy to explore the best answers and bank products for their lives.
blog
- Loving It: Being an Ad Agency Art DirectorFrom TV shoots working with celebrities such as Terrell Owens, to creating a world with digital animators for Mr. Monopoly to live in, to designing a zamboni wrap or logos, being an Art Director is awesome, sim…read more