Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Jamie Garcia as art director, James Gillan as strategic branding manager, Jillian Fiorella as account supervisor, Samantha Maroney as account executive and Ryan Spady as graphic designer.

Jamie Garcia’s primary client is TOPS Friendly Markets, for whom she’ll create and design marketing collateral materials to align with the grocery retailer’s branding and goals. She received her BFA in visual media with minors in marketing and Japanese language/culture from the Rochester Institute of Technology and was previously a graphic designer at the U.S. Energy Development Corporation. Garcia volunteers with the Young Entrepreneurs Academy. She is originally from Marilla and currently lives in Amherst.

James Gillan, a former principal at Paragon Advertising, is responsible for helping to guide SKM’s creative work, mentor creative staff and direct communication between the account services and creative team and clients. He is also the creator and head writer for the nationally syndicated television program “Off Beat Cinema.” He received his bachelor’s degree from SUNY Fredonia and his master’s degree from San Diego State University. He is a former board member for the Make-a-Wish Foundation and currently serves on the board for the FBI Citizens Academy. He lives in his hometown of Buffalo.

Jillian Fiorella manages the team serving the agency’s automotive and business-to-business partnerships. She holds a bachelor’s degree in English with a minor in Spanish and concentration in communications from Fordham University and is a member of the Public Relations Society of America’s Buffalo Niagara Chapter. Fiorella was formerly the director of communications and branding at the Community Foundation for Greater Buffalo. She is a Grand Island native and currently lives in Buffalo.

Samantha Maroney works to help ensure marketing communication content and strategy is executed within the outlined parameters for her primary client, SunTrust Bank. She received her Bachelor of Science degree in business administration and marketing with a concentration in communications from Fordham University. Maroney was previously employed by Cannon Design, where she was a marketing coordinator. She lives in her hometown of Buffalo.

Ryan Spady will be responsible for creating and revising visual content in a variety of media, from direct marketing collateral to online communication. His primary clients include Identifix, Northtown Automotive Group and Caplugs. He is a graduate of Daemen College, where he received his BFA in graphic design. Spady most recently served as a freelance graphic designer. He is originally from Elmira and currently lives in Buffalo.

About SKM Group

SKM Group is an award-winning, full-service marketing communications agency that has been providing integrated solutions for almost 30 years. With a blue-chip roster of national and regional clients, SKM Group has been helping to build brands and boost bottom lines through its core competencies in branding, direct marketing, interactive, public relations and media planning services.  SKM Group is based in Buffalo, N.Y. and is a member of ICOM, a partnership of independently owned communications agencies around the globe.  Visit for more information and find the agency on Facebook, Twitter and LinkedIn.