advertising

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#1 – Selling Out

It was a chilly fall day in 1994 as we stopped at the Indian Reservation for some cheap gas to fill up my Ford Escort. I was on my way back to college from a fishing trip with some friends. Weezer’s […]

Are You Not Advertained?

New marketing buzzwords become part of the lexicon each year. They identify current trends in the field and are often embraced by advertisers as a way to stay in the vanguard. Some buzzwords are insightful and thought-provoking, whereas others are downright asinine. One word […]

By |August 7th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , |Comments Off on Are You Not Advertained?

Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

Sleek design, large high-resolution screen, powerful processor and high quality camera… sounds like an iPhone 6, but it’s not. This is what I was looking for in a smartphone 3+ years ago, when I switched from an iPhone to a Samsung Galaxy Note.

Samsung started […]

By |October 23rd, 2014|Categories: Blog, Industry Eyecatchers, Traditional Advertising|Tags: , , , , , |Comments Off on Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

The Real Reward with Advertising Awards

addys

"Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the...

2014 Super Bowl Ad Preview: Is Creepy the New Cool?

superbowl

I get it. I really do. There’s an inexorable amount of pressure to deliver when it comes to Super Bowl commercials. It’s the most watched television program on the earth. That’s billions of eyeballs glued to your work. And unlike every other program, this...
By |January 20th, 2014|Categories: Blog, Industry Eyecatchers, Traditional Advertising|Tags: , , , , , |Comments Off on 2014 Super Bowl Ad Preview: Is Creepy the New Cool?

SKM’s Approach to Direct Marketing Creative: How to Target

DM

While direct marketing (DM) creative has plenty in common with other forms of marketing, DM creative is largely determined by the deep knowledge we have of the individuals we are communicating with. We call these individuals “the target."
By |January 17th, 2014|Categories: Industry Eyecatchers|Tags: , , , , |Comments Off on SKM’s Approach to Direct Marketing Creative: How to Target

Buffalo Ad Week – SKM Plays an Active Role

Adclubtrio

For years now, SKM Group has played a very active role in the Advertising Club of Buffalo. As a proud member organization, SKM has not only participated in dozens of events, we consistently have employees who serve on the board of directors,...
By |October 4th, 2013|Categories: Industry Eyecatchers|Tags: , , , , , , , , |Comments Off on Buffalo Ad Week – SKM Plays an Active Role

SKM Looks to “Three-Peat” in Ad Club Tip-Off Fundraiser

tipofftrio

If someone listed the most competitive professions (actually, wait, I just refreshed my Yahoo! News feed and they have just listed the most competitive professions in a convenient 76-frame slideshow…) OK, hypothetically, if you were to make your...
By |August 26th, 2013|Categories: Blog, SKM Culture, Social Events|Tags: , , , , , , |Comments Off on SKM Looks to “Three-Peat” in Ad Club Tip-Off Fundraiser

“Mad Men” Season Six—Did it Fill You Up or Let You Down?

madmenseason6trio

Now that the sixth and penultimate season of Mad Men has concluded, let us take a few moments to reflect on it: the good, the bad and the ugly. And it should probably go without saying, but for the sake of fairness, if you haven’t yet watched...
By |July 8th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on “Mad Men” Season Six—Did it Fill You Up or Let You Down?

Does Mad Men Accurately Portray an Advertising Agency?

wingingittrio

With the burgeoning popularity of “Mad Men” over the past few years, SKM staff find themselves fielding questions from clients and friends asking how our agency compares to the one depicted on the show. How we get our ideas and how they get from brainstorming to final product are popular subjects, but we'd be lying...
By |May 22nd, 2013|Categories: SKM Culture|Tags: , , , , , , , , , |Comments Off on Does Mad Men Accurately Portray an Advertising Agency?