Automotive

Let’s have a conversation about being conversational (Using plain-talk for B2B)

“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein

Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]

By |August 14th, 2015|Categories: Automotive, Blog|Tags: , |Comments Off on Let’s have a conversation about being conversational (Using plain-talk for B2B)

Billboard Advertising – You’ve Got Three Seconds

Billboards are the most common form of outdoor advertising. Yet, if you close your eyes and think hard, you probably can’t remember the last billboard you saw. Considering rush hour commuters pass by a billboard at an average speed of 60 miles per hour, […]

Automotive Dealership Perception – A Lot has Changed with Lots

The last ten years have brought about many changes in the automotive dealership industry. Gone are the days of the plaid suit charlatan. That image has been replaced with comfortable showrooms, user-friendly websites and loads of data. Price transparency and customer-first thinking have led […]

By |May 19th, 2015|Categories: Automotive, Blog, Marketing Trends, SKM Client Work, Social Media|Tags: , , |Comments Off on Automotive Dealership Perception – A Lot has Changed with Lots