B2B

Let’s have a conversation about being conversational (Using plain-talk for B2B)

“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein

Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]

By |August 14th, 2015|Categories: Automotive, Blog|Tags: , |Comments Off on Let’s have a conversation about being conversational (Using plain-talk for B2B)

B2B Success: Why Sales and Marketing Need to be on the Same Page

bryanplane

A few years ago, I was on an airplane late at night and struck up a conversation with the gentleman sitting next to me. After I mentioned that I work for a marketing agency in Buffalo, I was a little surprised when he said, “Oh, we have some...
By |October 25th, 2013|Categories: Blog, Business-to-Business, Marketing Trends, Research, Strategy, and Planning|Tags: , , , , , |Comments Off on B2B Success: Why Sales and Marketing Need to be on the Same Page

B-to-B Direct Marketing: The Keys to Success

identrio In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct...
By |March 22nd, 2013|Categories: Uncategorized|Tags: , , , , , , |Comments Off on B-to-B Direct Marketing: The Keys to Success

When Advertising Is “All Business”

“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations.