“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein
Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]
In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct... 
“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations. 
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