Identifix

Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

One might argue that Matt Cascarino, our new Executive Creative Director (ECD), knows SKM Group better than most SKMers. That’s because he is a two-time former client, electing to take us with him when he pursued opportunities at another company. Working with SKM for […]

By |September 28th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

SKM Group Reaps Rewards at the ADDYs

Agency wins two Silver; three individual awards, including Student Best in Show

Depew, N.Y. – SKM Group, a full-service marketing communications agency, had a strong presence at the 2015 ADDY Awards sponsored by the Advertising Club of Buffalo at The Tralf on March 6, 2015.

The […]

By |March 9th, 2015|Categories: News|Tags: , , , , |Comments Off on SKM Group Reaps Rewards at the ADDYs

Getting a Taste of Client Travel

Some will tell you that traveling for work is tedious and never fun.
They’re liars.
All of them.

See, when you’re in advertising and you get to visit clients you actually like (which are all of ours, obviously), traveling for work can actually be enjoyable.

At the end […]

By |October 13th, 2014|Categories: Blog, Meet the Bloggers, SKM Culture|Tags: , , , , , |Comments Off on Getting a Taste of Client Travel

Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

Matt Cascarino
By |September 23rd, 2014|Categories: Blog, Business-to-Business, SKM Client Work|Tags: , , , , |Comments Off on Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

Drawing Up Success: An Identifix Video Case Study

The best marketing decisions should be rooted in knowledge of your consumer and market. This can improve targeting and relevance – and ultimately generate optimal results. To learn how you can refine your marketing, check out this short video case study below about a […]

By |July 22nd, 2014|Categories: Automotive, Blog, Business-to-Business, Research, Strategy, and Planning, SKM Client Work|Tags: , , , , , , |Comments Off on Drawing Up Success: An Identifix Video Case Study

2013: Good Action and Good Growth

clients

According to the Chinese Calendar, 2013, the Year of the Snake, is marked by steady progress and attention to detail, and we couldn’t agree more. In preparing this edition of our Agency Year in Review, what stood out the most to us was...

By |December 17th, 2013|Categories: SKM Culture|Tags: , , , , , , , |Comments Off on 2013: Good Action and Good Growth

B-to-B Direct Marketing: The Keys to Success

identrio In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct...
By |March 22nd, 2013|Categories: Uncategorized|Tags: , , , , , , |Comments Off on B-to-B Direct Marketing: The Keys to Success

ADDYs 2013: Booze, Bites and Bragging Rights

addys2013

Last Friday, SKM Group headed to the Buffalo Museum of Science for “ADDYs 2013: The Science of Persuasion,” presented by the Ad Club of Buffalo. Scores of local marketing heads came together to celebrate our collective artistic and scientific...
By |March 19th, 2013|Categories: SKM Culture|Tags: , , , , , , , , |Comments Off on ADDYs 2013: Booze, Bites and Bragging Rights

The Power of Referral—Building Excitement, Generating Revenue

In April 2012, SKM Group automotive client Identifix looked to us to revamp their referral program. The objective was to increase their customer base of automotive repair professionals while simultaneously strengthening relationships with...
By |January 23rd, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on The Power of Referral—Building Excitement, Generating Revenue

2012 Year in Review

We seem to say it every December, but doesn’t it seem like this truly was a humdinger of a year? So much happened in 2012 in terms of milestones within the marketing industry and the work we do for our clients, not to mention...
By |December 18th, 2012|Categories: SKM Culture, Social Media|Tags: , , , , , , , |Comments Off on 2012 Year in Review