Media

Cable Viewership Decline

What goes up must come down. After several years of steady viewership growth, cable has experienced a significant drop in ratings. Across national cable television networks ratings tumbled nine percent in 2014, triple the decline seen in 2013. To call it a crisis is […]

By |July 30th, 2015|Categories: Blog, Marketing Trends, Media Planning and Placement|Tags: , |Comments Off on Cable Viewership Decline

Cheap Packages Can Cost You

Testing Testing Testing
By |April 16th, 2014|Categories: Blog, Media Planning and Placement, Research, Strategy, and Planning|Tags: |Comments Off on Cheap Packages Can Cost You

Some Like it Hot: SKM’s Newest Employees Can Take the Heat

newhires3 If variety is the spice of life, then our latest batch of new teammates may as well be three-alarm chili. The fact that they are all of the female persuasion is just about the only thing these ladies have in common, since each brings her own unique skills...
By |December 11th, 2013|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Some Like it Hot: SKM’s Newest Employees Can Take the Heat

Holiday Valley’s Changing Media Mix

holidayvalley

SITUATION Holiday Valley, one of the premier skiing destinations in the East, has long been a media client of SKM. Each winter season, we are presented with the challenge of marketing the mountain and resort in new and different ways. In recent years,...
By |November 18th, 2013|Categories: Blog, Digital Advertising, Media Planning and Placement, Research, Strategy, and Planning, SKM Client Work, Social Media|Tags: , , , |Comments Off on Holiday Valley’s Changing Media Mix

Tune in, Target and Get Returns—Radio’s Continued Strength in a World of Fragmented Media

radiotrio

If you measure the viability of any marketing medium strictly by consumption habits, then digital and TV might seem like the best opportunity to get in front of your audience. However, radio—particularly local, terrestrial radio--has unique...
By |September 24th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on Tune in, Target and Get Returns—Radio’s Continued Strength in a World of Fragmented Media

So What Is It That You Do, Mr. Integrated Services Director?

jeff-trio

Gandhi once said that we must be the change we wish to see in the world. It’s a statement we’ve taken to heart, making changes to our SKM world that resulted in reorganizing the infrastructure of a few different departments, ultimately...
By |August 27th, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on So What Is It That You Do, Mr. Integrated Services Director?

What Do Journalists Really Think of Public Relations?

timtaratrio

Tim Marren may be SKM Group’s Senior Copywriter, but he actually cut his teeth as a journalist, serving as managing editor for the Lockport Union-Sun & Journal, a local daily, for seven years.  Since a big part of my job entails talking to the media, I...
By |June 25th, 2013|Categories: Uncategorized|Tags: , , , , , , , |Comments Off on What Do Journalists Really Think of Public Relations?

You Can’t Fight Fire with Fire When it Comes to Social Media

jefftrio When celebrity chef Gordon Ramsay walked away from Samy and Amy Bouzaglo in the season finale of Fox’s Kichen Nightmares earlier this month, he claimed he couldn’t help them and set into motion an extraordinary chain of events that crossed into social and mainstream media outlets in what could only be...
By |May 29th, 2013|Categories: Social Media|Tags: , , , , , , |Comments Off on You Can’t Fight Fire with Fire When it Comes to Social Media

How Do You Fit In? Finding Ways to Tie Your Brand’s Story into the Local News Media

If there’s one thing local media outlets love, it’s tying into a national trend or breaking news.  Even if there’s a wild fire in the forests of California, TV news affiliates in Rhode Island will use the opportunity to talk to the local fire station and air a story about fire safety.  There’s something about feeling like you’re a part...

By |February 25th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on How Do You Fit In? Finding Ways to Tie Your Brand’s Story into the Local News Media

Missionary Award Winner – October 2012

Kudos to Media Buyer, Jill Kroll, for being chosen as the October Missionary Award winner!  Jill worked long hours perfecting banner tags and online placements and stepped up to the plate, handling new markets when a coworker was out of the office. Well done, Jill, well done.
By |November 7th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – October 2012