Susan Kerrigan-Meany President smeany@skmgroup.com WELL-ROUNDED – The SKM Group runs so smoothly because of Sue’s passion and understanding of the importance of a well-rounded life. While her company is incredibly important to her, so too is her personal life. She brings that strategy into her employee’s working environment, giving them a company with an upbeat, positive and life-sensitive atmosphere. Her philosophy, in turn, affects the dedication that her employees lend to their careers and gives our clients a thoughtful, dedicated relationship with people who have the energy to care deeply about their business. Sue’s unwavering focus on delivering results and providing clients with a high level of service filters through the entire agency – that’s why our clients rave about the results we bring them.            Sue’s years of passion for sales and marketing led her to put her initials on the door of the SKM Group in 1986. She expends her considerable energy developing business opportunities for the agency and for our clients, maintaining solid account relations and providing general agency management.            She has led the agency through a number of mergers to make the SKM Group the integrated communications agency it is today. A well-respected integrated marketing professional, Sue has been an active member of the Direct Marketing Association since 1990, serving as chair of the Direct Marketing Agency council in 2002 and 2003 and as a judge for the 2002-2005 International ECHO Awards. She also represents the SKM Group as a partner in the international network of agencies, ICOM. This network allows SKM to bring international marketing expertise to our clients.            Sue’s altruistic spirit has led her to volunteer the agency’s resources to help many charitable organizations such as Roswell Park Cancer Institute, American Cancer Society, American Heart Association, Junior Achievement, the United Way and more, creating results and winning awards for these projects along the way.            Among honors bestowed upon Sue is Junior Achievement’s Entrepreneur of the Year award and finalist status in Ernst & Young’s Entrepreneur of the Year competition. She is a board member of the Buffalo Niagara Partnership and Amherst Chamber of Commerce.            Sue enjoys golf, traveling, decorating and spending time with her family.
		Mike Mathis Senior Vice President, Executive Creative Director mmathis@skmgroup.com INTUITIVE – Mike has over two decades experience as a creative director and writer at national ad agencies in retail, direct marketing, healthcare and business-to-business. His work has earned numerous national ADDY and Telly Awards and been highlighted in Ad Age, Ad Week and the Communication Arts Annual Review.            He’s created work for a first-rate portfolio of popular brands, local to global. Arm & Hammer. Bausch & Lomb. Bosch. Buffalo Bills. Buick. Kodak. Kroger. MasterCard. Milwaukee Electric Tools. New York State Electric & Gas. NEC. PaineWebber. RCA. REHAU. Sherwin-Williams. Time Warner. Wendy’s and Xerox.            Mike has done it all with an unfailing belief that the most important word in advertising is YOU. That’s the person watching a TV spot, listening to a radio commercial, viewing a billboard, print ad, online ad or direct mail piece. He leads our creative team and inspires exceptional work every day based on what “you” will understand, trust, and respond to.            His ideas made snow fall in a Manhattan sound stage in August. They moved a health plan from #3 to #1 in the market. They raised awareness for a trauma center from 13 to 85%. They helped a manufacturer of power tools hit a 2-year sales goal in 9 months flat. And they generated the biggest summer of produce sales in company history for one of America’s leading grocery chains.            Mike has a proven ability to generate results. For SKM clients, that’s more than great creative work. It’s great business.
		Bryan LeFauve Senior Vice President, Integrated Marketing blefauve@skmgroup.com ADAPTABLE – Bryan views life as too short to be narrow-minded. That viewpoint is critical as he oversees strategic planning and development for SKM's clients. Nothing is ever black and white in the marketing world, and our clients benefit from Bryan's abilities to plan, manage and execute creative strategies that deliver the right message to the right audience at the right time.             Bryan is responsible for strategic planning for all agency accounts and supervision of the Direct Marketing and Integrated Media Services departments, tasked with melding strategies for both online and offline marketing efforts.            Previously acting as SKM's Media Director and Director of Integrated Media Services, Bryan boasts a wealth of knowledge and experience. He has worked as Media Manager at The Partnership Ltd., Amherst, NY and Bensur Advertising, Erie, PA, as well as working in broadcast news production at WICU-TV in Erie, PA.            In addition to a bachelors degree in communications with honors and a minor in advertising from Gannon University, Bryan also holds a masters degree in media management from Syracuse University's S.I. Newhouse School of Public Communications.             In his spare time, Bryan enjoys spending time with his wife, Meaghan, and his three kids, attempting to play golf, and anything that involves power tools.
		Marybeth Marble Senior Vice President, Account Services mmarble@skmgroup.com With over 25 years experience in all phases of marketing, advertising, media and management, MaryBeth has a proven track record of success. She is responsible for managing the account service staff, overseeing their growth and development. Her experience and skills provide clients with strategic planning, integrated marketing campaign development, project implementation, customer service and budget management.            Prior to joining SKM, MaryBeth worked as the Regional National Sales Manager for Sinclair Broadcasting and previously served as VP Media Director where her clients ranges from national packaged goods products and retail to service industries and non-profits such as Consumer Credit Counseling Services.
		Micky Farber Senior Vice President, Direct Marketing & Operations mfarber@skmgroup.com ATTENTIVE – Micky’s one goal is to ensure that SKM team members consistently exceed client expectations. She understands that attentiveness to a client’s business and needs not only increases the likelihood of delivering results, but also directly impacts the agency’s health and reputation in the market.            Micky joined the SKM Group in 1991 and has in-depth experience working with clients in many industries and contributing toward the development of successful marketing campaigns for both consumer and business-to-business clients. Her skills offer clients strong support in the areas of strategic planning, integrated marketing campaign development, project implementation, customer service and budget management. She is also responsible for managing the account service staff and overseeing their growth and development.            Micky spends her free time with her three girls and husband. (Enough said about free time!)
		Ellen Peinkofer Senior Vice President, Finance epeinkofer@skmgroup.com DEPENDABLE – Ellen can be depended on for all financial matters at SKM. She is responsible for overseeing the entire development process and implementation of methods and procedures for the preparation of financial reports. She manages payments to our vendors as well, so that we can continue to serve our clients to the best of our abilities. Thank goodness we can depend on Ellen!            Ellen joined SKM in December 1994 as Controller and has grown into the position of Senior Vice President of Finance.            In her current position, Ellen manages SKM’s accounting staff, banking relationships and the preparation of all financial reports. She assists the Leadership Team in analyzing our business to ensure that we remain financially healthy at all times.            Prior to joining SKM, Ellen was employed as the Director of Financial Services at Shea’s Performing Arts Center. She enjoys hiking and skiing in her free time.